{"id":222481,"date":"2019-10-15T06:02:27","date_gmt":"2019-10-15T11:02:27","guid":{"rendered":"https:\/\/circulart.org\/2019\/?p=222481"},"modified":"2020-08-18T11:50:25","modified_gmt":"2020-08-18T11:50:25","slug":"que-idea-se-tiene-sobre-las-playlists","status":"publish","type":"post","link":"https:\/\/circulart.org\/2026\/que-idea-se-tiene-sobre-las-playlists\/","title":{"rendered":"\u00bfQu\u00e9 idea se tiene sobre las playlists?"},"content":{"rendered":"

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 <\/p>\n

Algunos profesionales del sector de la m\u00fasica hemos tenido el privilegio de estar en talleres (<\/span>workshops<\/span><\/i>) en los cuales el personal de plataformas de <\/span>streaming<\/span><\/i> revela informaci\u00f3n clave como:<\/span><\/p>\n

–<\/span> El 50% del consumo mundial de m\u00fasica proviene de <\/span>playlists<\/span><\/i> algor\u00edtmicas.<\/span><\/p>\n

–<\/span> El usuario promedio s\u00f3lo desea que le recomienden m\u00fasica en funci\u00f3n a sus gustos (y ocasionalmente poder presionar <\/span>skip<\/span><\/i>).<\/span><\/p>\n

–<\/span> Todas las reproducciones que provengan de <\/span>playlists<\/span><\/i> de usuarios pagadas (negocios creados para aumentar <\/span>plays<\/span><\/i>), son f\u00e1cilmente\u00a0 \u00a0detectados y no se consideran para destaques editoriales.<\/span><\/p>\n

–<\/span> Las canciones que ingresan por <\/span>payola<\/span><\/i> a la FM -pero que no cuentan con una base real de oyentes-, tambi\u00e9n son f\u00e1cilmente detectadas por los algoritmos de an\u00e1lisis de las plataformas.<\/span><\/p>\n

Tomando en cuenta ello, pregunto:<\/span><\/p>\n

–<\/span> \u00bfCu\u00e1nto se ampara un m\u00fasico, un m\u00e1nager, un productor fonogr\u00e1fico en la idea de que \u201cingresar a\u00a0 <\/span>playlists <\/span><\/i>ser\u00e1 su disparador de \u00e9xito\u201d?<\/span><\/p>\n

–<\/span> \u00bfAlguna vez habr\u00e1n hecho el c\u00e1lculo de posibilidad sobre: \u00ab<\/span>cu\u00e1ntos intentos<\/span><\/i>\u00bb vs. \u00ab<\/span>cu\u00e1ntas veces<\/span><\/i>\u00bb ocurre un caso de \u00e9xito disparado por inclusiones en <\/span>playlists<\/span><\/i>?<\/span><\/p>\n

–<\/span> O, por el contrario: \u00bfcu\u00e1ntos piensan que ingresar en <\/span>playlists<\/span><\/i> no debe ser <\/span>causa<\/span><\/i> sino m\u00e1s una <\/span>consecuencia<\/span><\/i> ineludible del \u00e9xito de su proyecto?<\/span><\/p>\n

–<\/span> \u00bfSe conocen las diferencias y oportunidades entre las <\/span>playlists<\/span><\/i> editoriales, algor\u00edtmicas y de usuarios?<\/span><\/p>\n

–<\/span> \u00bfSe tiene consciencia del enorme desaf\u00edo que significa ser incluido en una <\/span>playlist<\/span><\/i> y tener que demostrar que uno sabe c\u00f3mo aprovecharlo y as\u00ed potenciar su rendimiento?<\/span>\u00a0<\/span><\/p>\n

Si repentinamente un artista logra m\u00faltiples destaques editoriales en plataformas de <\/span>streaming<\/span><\/i> y a nivel global (sue\u00f1o de muchos), tambi\u00e9n deber\u00e1 estar excelentemente preparado administrativa, legal, financiera, digital y psicol\u00f3gicamente para potenciar esta ventana de oportunidad. Cuando ello ocurre y se aprovecha adecuadamente, se cumple el deseo disparador que se tiene sobre las <\/span>playlists<\/span><\/i>. De lo contrario, de no saber aprovechar aquella oportunidad, podr\u00eda defraudar f\u00e1cilmente a los editores que apostaron por su destaque, deteriorar seriamente su reputaci\u00f3n ante cada plataforma que apost\u00f3 por destacar y reducir la oportunidad de futuros destaques.<\/span><\/p>\n

Tras cinco a\u00f1os de trabajar ardua y diariamente en la distribuci\u00f3n digital de diversos territorios y g\u00e9neros, percibo que:<\/span><\/p>\n

1) Existe un exagerado inter\u00e9s y expectativas en que alguien logre \u201cincluirte\u201d en una <\/span>playlist<\/span><\/i> (basado en pr\u00e1cticas obsoletas de \u00abargolla\u00bb amical, contactos o \u00abpayoleo\u00bb) para \u00abalcanzar el \u00e9xito\u201d.<\/span>\u00a0<\/span><\/p>\n

2) Por lo mismo, se deval\u00faa inmerecidamente el potencial de la experiencia en vivo, donde las buenas canciones interpretadas juegan un verdadero rol disparador (<\/span>trigger<\/span><\/i>), como experiencia cautivadora de audiencias reales y leales: nuevos seguidores\/oyentes en plataformas y redes.<\/span><\/p>\n

Las plataformas de <\/span>streaming<\/span><\/i> en definitiva aparecieron en la industria de la m\u00fasica como un agente de cambio: destruyeron el modelo del \u00ab<\/span>payoleo<\/span><\/i>\u00bb radial para dar paso a un sistema m\u00e1s meritocr\u00e1tico, ya sea por la calidad musical o gracias a la constancia en la gesti\u00f3n de cada proyecto.<\/span><\/p>\n

Por todo ello, debemos trabajar cada vez m\u00e1s en el fomento de proyectos musicales con cimientos s\u00f3lidos; para poder crecer sostenidamente en armon\u00eda y preparaci\u00f3n ante la inminencia de convertirse en un fen\u00f3meno multi-territorial (donde los destaques editoriales no ser\u00e1n causa, sino la consecuencia de un verdadero \u00e9xito).<\/span><\/p>\n

Contenido editorial gracias a nuestro aliado Altafonte<\/a>:<\/span><\/p>\n

 <\/p>\n

Camilo Vega Willstatter.<\/span><\/p>\n

Managing Director<\/span><\/p>\n

Andean & Central America Region<\/span><\/p>\n

Altafonte Network<\/span><\/p>\n

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Algunos profesionales del sector de la m\u00fasica hemos tenido el privilegio de estar en talleres (workshops) en los cuales el personal de plataformas de streaming revela informaci\u00f3n clave como:<\/p>\n","protected":false},"author":2,"featured_media":222482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,15],"tags":[299,81,83,25,101,27,29,91,95,301,303,53,305],"class_list":["post-222481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-noticias","tag-altafonte","tag-circulart","tag-circulart-2019","tag-industria-musical","tag-industrias-creativas","tag-latinoamerica","tag-musica","tag-musica-latinoamericana","tag-noticias","tag-plataformas-de-streaming","tag-playlists","tag-sector-musical","tag-streaming"],"yoast_head":"\n\u00bfQu\u00e9 idea se tiene sobre las playlists? 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